When you’re passionate about how you want to live your life, you go out and learn as much as you can and I have been on a professional development kick all of 2016. I love talking with, listening to, and being around the people of my industry. It builds confidence and relationships and shows you where the deficits lie. And if you have a chance to speak up, you do that.
I went to the Syracuse University Newhouse 2016 Radio & Audio Summit last week where the heads of terrestrial, satellite, streaming, podcasting, and online radio were panelists. Jarl Mohn, CEO of National Public Radio was the keynote speaker as well.
The theme was creativity, but topics from advertising, social media, “diversity”, consumer habits, talent, and more were covered.
Check out my live tweets and follow #NHSummit on twitter for more great pieces of advice and audience tweets.
As more and more businesses and professionals leap into podcasting, one should know- there’s more to it than constant commercials for your product. In fact that should be the last thing on your mind. Here are some of the first things that you should be thinking about:
Create high quality accessible content.
Produce a high quality podcast by planning your guests, getting the right equipment, and having your script or notes at the ready. Study keywords and titles to maximize its reach online. Make your podcast easy to access by adding it to directories, and sending it to as many platforms from iTunes to Stitcher to Youtube to Soundcloud and more.
Humanize your industry.
By putting a voice to your profession, you bring listeners closer to your product. Imagine being a funny plumber with a podcast about the awful things that get stuck in toilets? You’ve entertained and you have an opportunity to tell people what not to put down their toilets. Don’t just try to sell, sell, sell. Tell a real story.
Become an expert.
Through the power of conversation and consistency, you establish yourself as an “expert”. Tips, tricks, and information empowers your listeners and builds your reputation as a trusted source.
Shares as interaction.
Your content being shared is a very direct way to market and follow up on these interactions by saying thank you and asking follow up questions. If the content is on their facebook page- interacting with them “bumps” the conversation to the top of their feed. For comments on your own tracks, do the same and ask them to share with their friends after each genuine exchange. When your listeners comment or share with their community, it’s one of the highest forms of trust building.
For more, check out my 1 min Podcasting tips and tricks:
People are constantly debating about how much more right they are than everyone else at any given time. I always feel weird about facebook shares like the one that went viral because in my mind it’s just me speaking common sense.
Then you realize that not everyone measures their common sense with the same ruler. You also realize that perhaps you have a voice for people that can’t speak up or won’t. A repost or like could be their way of showing support if they are at a conservative job or their pages are overrun by over zealous family members.
You never know. 22,000 Likes and almost 4,ooo shares can’t be wrong.
So, I speak up more about topics of Black pride, LGBTQ issues, mental health, self- care and anything else that’s important to me. And when you get a chance to take the conversation off of facebook to a national news outlet like the Huffington Post, you do just that. Writer, Shanita Hubbard asked me some follow up questions that allowed me to delve deeper into racism, feminism, activism and more in the aftermath of Beyonce’s Super Bowl performance.
Other news this week in #peakBlackness, Kendrick Lamar’s performance at the 2016 Grammy Awards solidified this as the best Black History Month that ever existed. To which I shared on facebook:
After doing the morning show today, I had more thoughts about this whole Beyonce/Superbowl thing. I was miffed AF at people that couldn’t see a Black Warrior Woman in all her glory celebrating the beauty of Black culture.
People worried about modes of dress, language, what she does with her money, white people want to boycott, black people are divided (she’s not doing enough or she’s trying to hard, etc).
To all that I say:
Here is my original post from my personal fb page on 2/8/16:
I don’t know what ya’ll want from anyone.
Powerful Black Woman uses her image to bring unapologetically Black images and statements to a usually White forum. That’s not enough. Makes a fund for the children of Flint, MI. That’s not enough. Has been making financial contributions to#BlackLivesMatter and other movements. (How do you think Deray and them get to go all over the country to be the mouth pieces??) But, that’s not enough.
Celebrates girl power in a patriarchal world while in heels and spandex. That’s not “right/proper” or enough.
Makes millions of us feel good about ourselves daily. That’s not enough.
Is the epitome of hard work and persistence. That’s not enough.
Exposed millions to the 50th Anniversary of the Black Panthers movement. That’s not enough.She might not be your cup of tea. She might not be doing it how you prefer. But she is ENOUGH.
PS: I don’t care if you like/don’t like her music. Save that for your own timeline. I’m from Brooklyn. I deal in #facts.
I got a gazillion comments and shares. Some of which I intend on addressing on the next episode of my morning show. We’ll see how that turns out. Tune in every Monday- Wednesday- Friday 10-1130am EST on Bondfire Radio.
You know you that bitch when you cause all this conversation.
After many years on public FM radio with WBAI and bringing social justice news to the forefront on my current platform, Bondfire Radio I was proud to be asked to discuss Community Media in The Social Media Age with colleagues and audience members vested in independent media.
The conversation followed a screening of Radio Unnameable (which is on Netflix), a film about living radio legend Bob Fass and the rise and falter of WBAI, one of New York City’s first public radio stations.
As a younger to mid generation of independent media makers I was amazed at the influence that Bob Fass and his free form radio made on how I do radio today. He reminded me that even though we are operating within social media and online it is more important now than ever before to “event-ize” your media.
I always tell new broadcasters/podcasters/online media makers, give people a reason to tune in. Make it a big deal. Be social in real life so that your social media can reflect that. Tweeting and facebooking your media is not enough. YOU have to give people a REASON to pick your needle out of the haystack.
If you’re not physically out in the world. You’re not doing enough.
Later the conversation turned to monetization, and the current challenges that small webcasters are currently facing in streaming online, and the fight to stay ahead. Myself and Anthony Riddle, Director of Community Media at BRIC discuss in the following clip:
I’m excited to share my feature as a Creative Luminary on EverUp!
EverUp is a professional development web magazine with professional development for self- starters. You can find me in their 30 Days of Creativity lineup, where they showcase a different and amazing person everyday. Get to know and follow the list because so much more to go!
That’s the name of my episode of Women of Action, an amazing web show hosted by Lenina Mortimer that highlights women that are active in their industries.
It had been some time between the taping of that episode and it’s release and as I look back at everything that has gone on in my life to throw me for a loop and realize watching this interview that I AM STILL STANDING. (Can I get an Amen?)
During and following the time of that interview taping- my family life, housing situation, stress making sure the radio station would have a home was taking it’s toll. I had rage-y moments, crying fits, overeating, whole days where I had to just sleep. All to counter me just getting through the day being “TastyKeish”, being on the radio fatigued by yet another racially motivated incident, going to events, and living up to the smiling fun(ny) reputation I’m known for, and by night working a job that after 15 years I feel uninspired at.
I was living two lives and I needed a plan.
I want(ed) to truly become “unbossed and unbought”.
My plan is to retire from my night work in 2016. I am half way there.
I just landed a position as an audio producer for a marketing professional. I am committed to saving and rectifying my personal finances. I am committed to Bondfire Radio. I am committed to learning new things in the audio industry to open more doors for myself and find work in my field. I am committed to finding a therapist and having hard conversations with myself. I am committed to becoming forever whole.
Thank you Women of Action for reminding me of my power.
In this episode of Real Talk, TK of TK in The AM joins host Charla Harlow to discuss Jay-Z and Beyonce’s role in the BlackLivesMatter movement, the murder of London Chanel, Raven-Symone vs Harriet Tubman, Mary J. Blige’s “dancery” decoded.
Very thankful to Charla for creating a safe space for Black people to discuss matters of importance to Black people. I look forward to jumping into the mix again!
I was invited by my good friend Nick Florest, the facilitator of The Genesis Project an after-school program where he teaches podcasting to 3rd, 4th, & 5th graders at the Beginning With Children Charter School. What I thought was going to be a friendly sit down interview was a full fledged PRESS CONFERENCE and boy were these kids ready!!
I loved having a dialogue with them as fellow media creators of color. Some of them have their own youtube channels and I could tell they really enjoyed the work they were doing and the ability to have these interviews and share their talent with real world professionals. This is why arts, music, and creative programs are so integral in the school system and youth development. Young people have to see themselves as adults doing a plethora of jobs in the world so they can see the possibilities for themselves.
I can’t wait to see what they become when they grow up!
Check out the full Genesis Project Q&A right here: