When you’re passionate about how you want to live your life, you go out and learn as much as you can and I have been on a professional development kick all of 2016. I love talking with, listening to, and being around the people of my industry. It builds confidence and relationships and shows you where the deficits lie. And if you have a chance to speak up, you do that.
I went to the Syracuse University Newhouse 2016 Radio & Audio Summit last week where the heads of terrestrial, satellite, streaming, podcasting, and online radio were panelists. Jarl Mohn, CEO of National Public Radio was the keynote speaker as well.
The theme was creativity, but topics from advertising, social media, “diversity”, consumer habits, talent, and more were covered.
Check out my live tweets and follow #NHSummit on twitter for more great pieces of advice and audience tweets.
After many years on public FM radio with WBAI and bringing social justice news to the forefront on my current platform, Bondfire Radio I was proud to be asked to discuss Community Media in The Social Media Age with colleagues and audience members vested in independent media.
The conversation followed a screening of Radio Unnameable (which is on Netflix), a film about living radio legend Bob Fass and the rise and falter of WBAI, one of New York City’s first public radio stations.
As a younger to mid generation of independent media makers I was amazed at the influence that Bob Fass and his free form radio made on how I do radio today. He reminded me that even though we are operating within social media and online it is more important now than ever before to “event-ize” your media.
I always tell new broadcasters/podcasters/online media makers, give people a reason to tune in. Make it a big deal. Be social in real life so that your social media can reflect that. Tweeting and facebooking your media is not enough. YOU have to give people a REASON to pick your needle out of the haystack.
If you’re not physically out in the world. You’re not doing enough.
Later the conversation turned to monetization, and the current challenges that small webcasters are currently facing in streaming online, and the fight to stay ahead. Myself and Anthony Riddle, Director of Community Media at BRIC discuss in the following clip: